Additionally, they may also lack the infrastructure, hardware and funds to set up shop. For studios, schools and teams of all sizes in emerging markets like Brazil, this can be prohibitively expensive. However, overhead costs can be as much as 40 percent of production budgets. The country’s animation achievements are also proof of how international the industry is becoming, with local producers contributing to and benefiting from a global market worth $254 billion last year and projected to reach $270 billion in 2020. This growth is driven by a hunger for original content from Subscription Video On Demand (SVOD) platforms like Netflix, Amazon and Hulu, government support and technological advancements making digital solutions like Toon Boom software more accessible.Ĭase in point: Tito and the Birds, a Brazilian feature produced in Toon Boom Harmony, is among 10 films competing for the prestigious 2018 Cristal Award - the top honour at Annecy. According to “ Variety ”, Brazil has only produced 44 animated features since 1951 - 19 of which were created in the last five years and another 25 are in production.

South America’s largest nation had a small animation industry until recently. A decade ago, it would have unthinkable that Brazil would be the focal country at this year’s Annecy International Animated Film Festival.

Toon boom software